June 1, 2006
Copywriting skills are an essential element to the new conversational style of marketing. Whether you’re looking to sell something or to build traffic by earning links from others, you’ll need to tell compelling stories that grab attention and connect with people. This tutorial is designed to get you up and running with the basics of copywriting in ten easy lessons:
- Don’t Read This Post (or the Kitty Gets It)!
- To Be or Not To Be?
- How to Write Headlines That Work
- More on Writing Headlines
- The Structure of Persuasive Content
- Now Featuring Benefits!
- Kids Eat Free
- This Post Rocks. . . I Guarantee It!
- The Long and Short of Copywriting
- The #1 Secret to Great Copy Is. . .