Easy Forex Made Easy

October 25, 2007

Easy-Forex operates globally and offers forex traders direct access to global currency markets. The company trading platform is the first online FX system that allows clients to trade forex like a consumer product. The system is offered as a no download web application in seven languages.

Easy-Forex had been advertising with many financial and forex online media outlets for both domestic and international clients. The activity achieved success as far as client acquisition, gaining knowledge and setting benchmarks of what various online media channels could yield in terms of cost per client acquisition (CPA) and volume of client acquisitions.

However, Easy-Forex executives were looking for ways to increase sales at a benchmarked CPA and needed additional channels to expand. Initially they did not believe that search engine advertising could be used for that purpose in large scale. Competition among advertisers was fierce and bids were in the high-dollar bracket.

Posted in Forex